how can we create real buyer personas in covid times? what new approaches can we find to find our target audience, since now we can't go out personally.

What are Round Ups?

Please explain what are whitepapers.

As a marketer ,how will I identify buyer who is searching for my product online and attract them as a customer. Example if I run a new photo service website, example ABC.com but people know more about XYZ website . Then how should I make buyer search on Google engine that ABC.com is also photo uploading website. How will my target audience know about my site?

I am stuck on the 'consideration' part. My doubt is as a content planner, I can create awareness but how am I supposed to effect the consideration.