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                    John Doe
                    

                      
Siddharth Sogani 

                      
Posted 3 years ago

                      
I am stuck on the 'consideration' part. My doubt is as a content planner, I can create awareness but how am I supposed to effect the consideration.

                      
                      
                      

                        Jane Doe
                        

                          
Rakhee Gupta 

                          
Posted 3 years ago

                          
In consideration, you essentially need to establish that you have better product offering than your competitors. Your content should talk about how you're better suited for their needs than the other competition.

                          
                          
                            
                                

                                  
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