AMP Digital Community | In bidding for google ads, the google selects the highest bidder for ads campaign..if there are three people 1 bid 100 INR 2 bid 80 INR and 3 bid 20 INR so google will pick 100 INR bidder...but when 20 INR bidder will get chance.... i didn't understand the bidding chances for low bidders?

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Siddharth Sogani

Posted 3 years ago

In bidding for google ads, the google selects the highest bidder for ads campaign..if there are three people 1 bid 100 INR 2 bid 80 INR and 3 bid 20 INR so google will pick 100 INR bidder...but when 20 INR bidder will get chance.... i didn't understand the bidding chances for low bidders?

Rakhee Gupta

Posted 3 years ago

Google picks the bidders based on their bid and the quality score. A lower bider that has a higher quality score can also get picked over higher bider who has a lower quality score.