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                    John Doe
                    

                      
Siddharth Sogani 

                      
Posted 3 years ago

                      
What does A/B Testing mean, how does it work?

                      
                      
                      

                        Jane Doe
                        

                          
Amitabh Verma 

                          
Posted 3 years ago

                          
A/B testing is a way to figure out which email campaign can work better. In this, we create two variants of email by changing the headline or content or image in the email and send it out our audience and then measure to see which version did better. 

                          
                          
                            
                                

                                  
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