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                    John Doe
                    

                      
Siddharth Sogani 

                      
Posted 3 years ago

                      
What is ROI?

                      
                      
                      

                        Jane Doe
                        

                          
Rakhee Gupta 

                          
Posted 3 years ago

                          
ROI means return on investment. It shows how much of your capital are you getting back due to advertising or email markeitng activities. Negative ROI will mean that you are losing money, while positive ROI will mean that you are making money through digital marketing activities.

                          
                          
                            
                                

                                  
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