5 Easy Ways to use Twitter for Marketing
Twitter is one of the biggest social media platforms out there with more than 330 million active users monthly. It started as a microblogging social networking site but has become much more, it is the first choice of almost all public figures. With the ease of accessibility and communication, Twitter has also become a beacon for free speech.
Brands use Twitter to cultivate a relationship with their consumers, reach out to potential customers and build their brand. Being a text-first platform, it allows brands to offer interesting quips and encourage conversation with users. Brands often capitalize on trends and topical trends to connect with their audience and market their products.