It’s a reality of life that we board a technology dependent world wherever we resort to the internet with no matter queries or desires we have.

With the change and evolution of modern technologies, small and medium businesses are doing everything they can to keep up, which can be said true for the rest of human society. Brick-and-mortar businesses are either changing their business models to an online one, or beefing up existing marketing efforts with digital marketing strategies – in an attempt to capture a growing and very lucrative online marketplace.

Digital marketing encompasses all marketing efforts that use an electronic device or the internet.This can also be referred to as ‘online marketing’, ‘internet marketing’ or ‘web marketing’. In simple terms, any form of marketing that exists online is called Digital Marketing.

In today’s increased virtualization of marketing, the landscape of marketing has changed for better with increasing Internet population in India, maturing of Internet marketplace, increase of spending in Digital Marketing and more than double returns from it, and explosion in e-commerce growth in India.

The progress and scenario in Indian economy, only makes Digital Marketing a lucrative career, especially for MBAs and Marketing students.

If you think Digital Marketing is just Digital Marketing, let me tell you it is not, there is more to it. There are many areas in it such as Search Engine Optimization, Social Media Marketing, Content Writing, Copywriting, Online Advertising, Conversion Rate Optimization, and Inbound Marketing, etc.

You can learn the basics of all, and develop specialization in one of them to help you get better prospects. While pursuing a course in Digital Marketing you have many options to choose from that can get you a variety of jobs.

If you search Google for ‘Digital Marketing Courses’ you’ll find a lot of courses covering different digital marketing disciplines.

I have included in the list different types and levels of courses suitable for beginners, intermediate and advanced users.

All of them are free and you can get started right away and boost your digital marketing career.

1. Intro to Digital Marketing- Google Digital Marketing Unlocked course

Google’s Digital Unlocked platform is free, and you just need to sign up. Once you do that, soon you will start receiving your online learning plan of around twenty-three digital marketing topics.

This digital marketing course by Google is highly celebrated and is one of the top recommended digital marketing courses.

Some of the modules covered in this digital marketing course by Google are SEO, Social media marketing, Digital marketing skills and a lot more.  

 No. of Modules- 26
 Duration - 40 Hrs 
 Mode of teaching- Video Based

    2. Google Analytics Academy

 The analytics digital marketing course by Google is useful to learn how to track the insights about how good or bad the ads are performing. Not just the ads but also the content one puts out on the internet.

This is a principle course of the Analytics digital marketing course by Google       which offers very fundamentals of how analytics works and what are its uses.     This is a necessary element to be able to appear in the Analytics IQ test      

 Analytics Academy helps you learn about Google's measurement tools so that  you can grow your business through intelligent data collection and analysis.

 No. of Modules- 5  
 Duration- 3.5 hrs 
 Mode of teaching- Video Based

   3. Inbound Marketing- Hubspot

 Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. While  outbound marketing interrupts your audience with content they don’t want, inbound marketing forms connections they’re looking for and solves problems they already have.

No.of Modules- 7
Duration- 11 Hrs
Mode Of Teaching- Video Based

  4. Google Ads Display Certification

It will help to Develop a strategy that effectively uses YouTube video formats to grow  awareness, increase consideration, and drive action.It helps to Incorporate creative strategies for telling effective brand stories on YouTube to capture your audience's attention.

 No.of Modules- 6 modules 
 Duration- 2.6 hrs
 Mode of Teaching- Video Based

   5. Ads Search Certification

This course will enhance your ability to translate a vision for online marketing into a coherent digital marketing strategy Develop a Google Search strategy with wider company marketing plans.

It will help to generate a plan to increase leads, sales or web traffic using Google Search and develop a plan to reach new and existing customers with Google Search Audiences which would ensure that your Search marketing plan is aligned with your digital marketing budget.

No.of Modules- 9 modules
Duration- 3.7 hrs
Mode of Teaching- Video Based

Now that we have covered all the free options out there to help you go digital. You should also keep checking this page for more!

We always have some free workshops and webinars coming up to help you make the best of your digital skills!

Meanwhile please feel free to check our courses here. Note: These courses are paid but they come with exclusive lifetime access to course material, graded assignments, on-project experience, and special student discounts!

Please reach out to us in case of any queries!